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Penny Forever is a small Wisconsin business dedicated to you, the bold equestrian!

I'm Justine - the creator of Penny Forever. I began Penny Forever as a way to honor my heart horse, Penny, by bringing unique and bold products to the equestrian world! All proceeds go directly back into my animal sanctuary!

RETURNS: accepted within 14 days in new condition only. Custom orders and sale/clearance items are nonrefundable. Items tried on your horse are nonrefundable.

About Me

All stars last chance!

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Shop Proudly!

All of our proceeds go directly back into our animal sanctuary. So you can feel great about shopping small!

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Facebook: facebook.com/pennyforeverequestrian

Returns/exchanges

accepted in new condition only within 14 days.

Any defective item will be happily replaced at no cost to you

All sale/clearance items are final sale!

All pre orders are made to order and are final sale!

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